Company

Operating Company

 

Purpose
Bringing more abundant life to our planet.

Mission
As creators, we fulfill our responsibility
to deliver value that is gentle to both people and the environment,
through materials and processes in harmony with nature.

Vision
By 2030, all production and consumption will be transparent,
creating a society where consumers can make "natural" choices with consideration for their origins.

Value

Harmony: We value ways of being in harmony with nature, people, and society.
Environmental Consideration: We pursue sustainable resources and circular systems.
Respect for Human Rights: We protect the dignity of all creators and users.
Appropriate Production: We produce only what is needed, carefully and without waste.
Transparency: We share our production process so consumers can make their own choices.

 

Enriching life through conscious consumption.

Thank you for visiting our website.
I am Mayumi Hasegawa of KasuRekids.

As someone living on this richly biodiverse planet, KasuRekids was founded with the desire to do what I can, when I can, to the best of my ability, and to use the life I've been given to enrich all life. It is an ethical fashion brand born from this sentiment.

As a mother of two, I have always tried to practice ethical consumption by using reuse services and flea market apps. However, I felt there was a problem with the scarcity of children's clothing brands in Japan that truly consider both the "environment" and "people."

Although I had no prior experience in the apparel industry, I have made gradual progress with the advice and cooperation of many people. Our concept is "to cherish and wear natural fiber clothing for a long time," and we aim to realize a circular economy by utilizing traditional Japanese crafts.

 

In my own life, I have switched to natural energy for electricity, drive an EV, and live in a highly airtight and insulated home. I aim for self-sufficiency through natural farming and compost food waste. I hope KasuRekids can also be one way to choose "conscious consumption."

I believe that choices made as an extension of daily life lead to actions for the next generation. I would be delighted if KasuRekids could help expand this cycle of mindful living, even if just a little.

Thank you for visiting our website.
My name is Mayumi Hasegawa, founder of KasuRekids — a sustainable children’s clothing brand born out of my desire to take meaningful action against climate change as someone who lives on this planet.

As a mother of two, I have long practiced ethical consumption through reuse services and flea market apps. Yet I realized that in Japan, there are still very few children's clothing brands that truly consider both the environment and people.
Though I had no experience in the apparel industry, I took a leap forward — supported by the advice and cooperation of many people who resonated with this mission.

With the theme "Cherish good things and wear them for a long time," KasuRekids aims to create a circular economy for children's wear using traditional Japanese textiles.

As a fellow resident of this richly biodiverse planet, I simply try to do what I can, when I can.
And I want to dedicate this life I’ve been given to helping life on Earth flourish.

That’s why KasuRekids is more than a clothing brand — it's a small step toward a more conscious and regenerative lifestyle.

In my own life, I’ve made changes such as switching to renewable energy, driving an EV, living in an energy-efficient home, practicing natural farming, and composting food waste.
I believe that the small choices we make in our daily lives can lead to meaningful change for future generations.

Through KasuRekids, I hope to share and expand that sense of mindful, circular living with others.

CEO of Nemue Co., Ltd.
Mayumi Hasegawa
(Japan Organic Cotton Association Certified Organic Cotton Sales Specialist)